沃尔玛推出120美元山姆会员店联合会员方案Walmart Launches $120 Joint Membership Bundle With Sam's Club

沃尔玛设立的这项新联合方案将旗舰零售服务Walmart+与仓储批发部门Sam's Club Plus打包整合，统一实行每年120美元的固定收费标准。相较于消费者以往单独购买两项服务所需支付的合计年费，新套餐直接提供了近100美元的成本降幅，使消费者能够以显著低于双重单独订阅的总体门槛获取两家零售网络的服务。

The newly established membership package formally merges the flagship Walmart+ service with the wholesale warehouse tier Sam's Club Plus under a unified annual rate of $120. Compared to the cumulative expense of purchasing independent yearly passes to both retailers separately, this consolidated fee represents a reduction of nearly $100, effectively lowering the financial barrier for households seeking routine access to both brands.

在该计划的支付与产品架构方面，沃尔玛目前仅提供按年单次缴费，未设按月结算选项，要求用户一次性承诺整年订购。与此同时，沃尔玛与山姆会员店均保留原有的独立会员通道，确保偏好单店服务或仅使用特定会员等级的顾客仍可维持现有订购模式而不受调整限制。

Regarding structural terms and payment logistics, the company has set the bundled offering strictly as an annual commitment, without providing a monthly billing choice for participants. At the same time, both Walmart and Sam's Club are keeping their individual standalone subscription options intact, allowing customers who only require access to one chain or prefer existing membership formats to maintain their established arrangements without change.

这项整合方案为持卡人开通了山姆会员店实体仓储空间的进店选购权限，并囊括沃尔玛与山姆两大零售网络各自提供的订单免费配送服务。在日常开支减免方面，该会员身份附带定点加油站的燃油折扣优惠，并允许顾客在山姆会员店购买符合条件的选定商品时获得2%的现金返还，同时提供流媒体服务选项，订阅者可在Peacock或Paramount+之间自行挑选一项作为套餐捆绑权益。

The bundled plan grants members direct entry into Sam's Club physical warehouse locations alongside zero-charge delivery provisions from both retail operations. To curb routine daily expenses, the tier incorporates discounted rates on fuel alongside a 2% Sam's Club cash return on qualifying warehouse merchandise. Subscribers are also provided with digital entertainment perks, allowing them to select an included streaming subscription to either Peacock or Paramount+ as part of their annual enrollment benefits.

针对已在两家品牌分别建立个人档案的现有顾客，沃尔玛设置了账户互联机制，持有双平台独立账户的用户可通过直接关联账户来享受这套综合优惠费率。此外，沃尔玛在周二的发布中说明，公司旗下沃尔玛门店与山姆会员店的在职员工也将直接获得该联合会员资格，作为其雇员薪酬福利待遇的一部分。

For shoppers who already maintain distinct individual profiles across both brand ecosystems, Walmart has established an account linking mechanism that enables existing users to connect their credentials and claim the discounted bundled rate. In addition, the retail giant announced on Tuesday that enterprise employees working across both Walmart store locations and Sam's Club wholesale units will receive the joint membership package directly as part of their workplace employment benefits.

沃尔玛指出，两家品牌的零售形态具备互补性。沃尔玛主品牌门店内顾客通常采购日常高频必需品，而山姆会员店的仓储模式则主要满足消费者大宗囤货与批量采购需求。公司认为，将双线渠道整合为单一会员体系，有助于实现两种零售形态的功能互补，使家庭在一个账户下统筹零散日用品与批量物资的采买流程。

Walmart stated that its two retail operations fulfill distinct and complementary household shopping patterns. While customers frequent primary Walmart stores to purchase routine, everyday groceries and essentials, Sam's Club warehouse clubs cater to shoppers seeking to stock up on bulk goods. By consolidating both formats under a single enrollment structure, the retailer indicated that the two shopping models can effectively complement each other, enabling households to bridge regular pantry runs with bulk volume buying.

这项产品定位面向面临汽油与食品高开支压力的消费群体。沃尔玛首席财务官约翰·戴维·雷尼在8月公布第二财季业绩时曾向CNBC表示，尽管燃油成本较高，消费者支出仍保持坚韧，公司正对包括牛肉在内的多个商品品类实施降价举措。面对经济不确定性，沃尔玛正依靠自身经营规模和对高性价比的注重来维持市场竞争力，并借助便捷配送与折扣机制拉动销售走势。

The bundled offering directly addresses households whose discretionary budgets are strained by elevated fuel prices and grocery expenses. In remarks delivered to CNBC during the release of fiscal second-quarter financial results in August, Chief Financial Officer John David Rainey noted that consumer spending has remained resilient despite higher fuel costs, pointing out that Walmart has been reducing prices across key merchandise categories such as beef. Facing broader economic uncertainty, the retail chain is leaning on its operating scale and emphasis on affordability to capture customer demand while utilizing convenience to support ongoing sales momentum.

会员业务属于沃尔玛扩大高利润率销售策略的核心组成部分，并在近期财务周期内展现出强劲的增长势头。根据公司此前公布的第二财季业绩，沃尔玛全球会员收入实现了17%的同比增长，其中Walmart+的净增用户规模创下历年第二季度的新高纪录；旗下山姆会员店的会员收入同比增幅达到6%，其电商销售额在交易频次与会员数量增加的带动下录得26%的增长，当季计入燃油销售在内的总净销售额达到257亿美元。

The membership business represents a core component of Walmart's broader strategy to expand revenue streams that carry higher profit margins, and recent quarterly results highlight solid operational momentum across both divisions. During the fiscal second quarter, Walmart posted a 17% global increase in membership revenue, with net subscriber additions for Walmart+ reaching an all-time record for any second quarter. Meanwhile, Sam's Club saw its membership revenue rise 6% year over year, while its e-commerce sales surged 26% on the back of rising transaction volumes and membership expansion, lifting total net sales including fuel to $25.7 billion for that period.

针对推出联合套餐所需的运营投入与调整费用，沃尔玛明确表示，会员项目变动产生的相关成本预计不会对公司第三财季或全财年的财务指引构成重大实质影响。在此前8月份公布财报时，沃尔玛曾上调了全财年业绩预期，尽管当时给出的销售展望不及华尔街预期导致股价出现下滑，但公司认为其会员拓展与成本控制措施能够维持整体业绩轨道的平稳运行。

Addressing the financial expenses involved in structuring and marketing the bundled offering, Walmart indicated that any operational costs tied to the membership program updates are not expected to exert a material impact on its fiscal third-quarter or full-year financial guidance. When releasing its second-quarter report in August, the retail giant had raised its annual outlook even as its stock experienced downward pressure from sales projections that fell short of Wall Street estimates, maintaining that ongoing membership gains remain supported within existing forecasts.