库里签约中国品牌李宁：结束与安德玛12年合作，开启10年长约Steph Curry Signs 10-Year Deal With Li-Ning After Under Armour Split
金州勇士队超级巨星斯蒂芬·库里（Stephen Curry）于2026年6月2日正式宣布，已与中国运动品牌巨头李宁签署了一份长期代言协议。这位38岁的两届MVP得主在去年11月结束了与美国运动品牌安德玛（Under Armour）长达12年的合作关系后，一直处于球鞋“自由球员”状态。此次签约被视为篮球鞋市场历史上最重要的变动之一，标志着库里个人品牌（Curry Brand）进入了一个由中国资本和市场驱动的新阶段。双方的合作将不仅限于球鞋代言，还将涉及深度产品研发以及在全球范围内推广体育文化倡议。
Golden State Warriors superstar Stephen Curry officially announced on June 2, 2026, that he has signed a long-term endorsement deal with Chinese sportswear giant Li-Ning. The 38-year-old two-time MVP had been a high-profile sneaker free agent since ending a 12-year partnership with U.S.-based Under Armour in November 2025. This signing is regarded as one of the most significant shifts in the history of basketball apparel, marking a new chapter for the Curry Brand driven by Chinese market influence. The collaboration extends beyond traditional endorsements to include deep product development and the promotion of sports culture initiatives globally.
根据披露的细节，库里与李宁签署的是一份为期10年的长约。库里在一封公开信中提到，这次合作将帮助他的品牌拥有更广泛的影响力，并计划在美国和中国市场同步推出库里品牌专属连锁商店。库里此前在比赛中曾被观察到穿着李宁旗下的吉米·巴特勒4代（JB4）“黑骑士”运动鞋，他表示自己对该产品的质量、舒适度和性能感到非常满意。这一举动不仅巩固了李宁在专业篮球领域的地位，也引发了外界对于NBA球星与中国品牌之间日益紧密联系的广泛讨论。
According to disclosed details, Curry has committed to a massive 10-year contract with Li-Ning. In a formal letter, Curry noted that the partnership would allow his brand to achieve a wider reach, with specific plans to launch dedicated Curry Brand retail stores in both the United States and China. Curry had previously been spotted wearing Li-Ning’s Jimmy Butler 4 (JB4) 'Black Knight' sneakers during games, stating he was 'impressed by the quality, comfort, and performance.' This move not only solidifies Li-Ning's standing in professional basketball but also sparks broader discussions regarding the strengthening ties between NBA stars and Chinese corporations.
近期篮球赛事与里程碑回顾Recent Basketball Milestones and Tournament Progress
回顾库里签约之际，NBA季后赛的最新进展及WNBA的重要历史时刻。
Provides context on the basketball landscape during Curry's signing, including NBA playoff results and WNBA milestones.
印第安纳狂热队球星凯特琳·克拉克在对阵金州女武神队的比赛中，仅用59场比赛便达成500次助攻，成为联盟历史上最快达成此成就的球员。
Indiana Fever star Caitlin Clark became the fastest player in WNBA history to reach 500 career assists, achieving the feat in just 59 games during a matchup against the Golden State Valkyries.
维克托·文班亚马砍下28分和10个篮板，带领圣安东尼奥马刺队以118-91大胜卫冕冠军雷霆队，将西部决赛系列赛扳平。
Victor Wembanyama recorded 28 points and 10 rebounds to lead the San Antonio Spurs to a 118-91 victory over the defending champion Thunder, forcing a decisive Game 7 in the Western Conference Finals.
马刺队在抢七大战中以111-103客场击败雷霆队，自2014年以来首次晋级总决赛，将对阵纽约尼克斯队。
The San Antonio Spurs defeated the Oklahoma City Thunder 111-103 in Game 7, securing their first NBA Finals appearance since 2014, where they will face the New York Knicks.
01合作细节与市场扩张Partnership Details and Market Expansion
库里与李宁的合作旨在通过多元化的商业模式扩大品牌版图。除了常规的签名鞋系列，双方还计划在中国和美国开设专门的库里品牌零售店。这种跨国零售布局显示了李宁进军美国主流市场的野心，同时也利用库里在中国极高的人气来巩固其本土市场份额。库里本人将深度参与产品设计，确保新产品符合其竞技需求和个人审美。
The partnership between Curry and Li-Ning aims to expand the brand's footprint through a diversified business model. Beyond standard signature shoe lines, the two parties plan to open dedicated Curry Brand retail stores in both China and the United States. This transnational retail strategy highlights Li-Ning's ambition to penetrate the U.S. mainstream market while leveraging Curry's immense popularity in China to solidify its domestic market share. Curry himself will be deeply involved in product design to ensure new offerings meet his competitive requirements and personal aesthetic.
- 产品开发：共同研发高性能篮球鞋及运动生活系列。
- 零售布局：在美国和中国开设库里品牌专属旗舰店。
- 文化倡议：开展体育文化项目，提升品牌在全球的影响力。
- Product Development: Jointly developing high-performance basketball shoes and athletic lifestyle collections.
- Retail Footprint: Opening dedicated Curry Brand flagship stores in the U.S. and China.
- Culture Initiatives: Launching sports culture projects to enhance global brand influence.
02告别安德玛：12年合作画下句点Farewell to Under Armour: Ending a 12-Year Era
在加盟李宁之前，库里与美国品牌安德玛有着长达12年的深厚渊源。自2013年离开耐克加盟安德玛以来，库里几乎成为了该品牌的代名词，并帮助安德玛在篮球鞋市场占据了一席之地。然而，双方的合同在去年11月到期后未能续约，库里随后进入了长达数月的球鞋自由市场期。在此期间，他测试了多个品牌的产品，最终选择了李宁作为其职业生涯后期的合作伙伴。
Prior to joining Li-Ning, Curry had a profound 12-year history with the American brand Under Armour. Since leaving Nike for Under Armour in 2013, Curry effectively became the face of the brand, helping it secure a significant position in the basketball footwear market. However, after their contract expired last November without a renewal, Curry entered a months-long period of sneaker free agency. During this time, he tested products from various brands before ultimately selecting Li-Ning as his partner for the latter stage of his career.
| 时期 | 品牌 | 状态 |
|---|---|---|
| 2013-2025 | 安德玛 (Under Armour) | 长期合作伙伴 |
| 2025年11月-2026年6月 | 无 | 球鞋自由球员 |
| 2026年6月起 | 李宁 (Li-Ning) | 10年长约签约 |
| Period | Brand | Status |
|---|---|---|
| 2013-2025 | Under Armour | Long-term Partner |
| Nov 2025 - June 2026 | None | Sneaker Free Agent |
| From June 2026 | Li-Ning | Signed 10-Year Deal |
03战略意义与品牌全球化Strategic Significance and Brand Globalization
对于李宁而言，签下库里是其全球化战略的关键一步。近年来，中国体育品牌一直在积极争取国际顶级球星，以提升其作为全球品牌的认知度。库里作为NBA历史上最伟大的射手之一，其全球号召力无可比拟。通过这次合作，李宁不仅获得了一位顶尖代言人，更获得了一个进入美国高端篮球市场的切入点。库里在试穿过程中对李宁球鞋性能的认可，也为中国制造的专业运动装备提供了有力的背书。
For Li-Ning, signing Curry represents a pivotal step in its globalization strategy. In recent years, Chinese sports brands have been aggressively pursuing top-tier international stars to elevate their recognition as global entities. As one of the greatest shooters in NBA history, Curry possesses unparalleled global appeal. Through this partnership, Li-Ning gains more than just a premier spokesperson; it secures a strategic entry point into the high-end U.S. basketball market. Curry's endorsement of the performance of Li-Ning footwear during his testing phase provides a powerful validation for Chinese-manufactured professional sports equipment.
“我对产品的质量、舒适度和性能印象深刻。”
“I was impressed by the quality, comfort and performance.”
斯蒂芬·库里谈及李宁球鞋Stephen Curry on Li-Ning footwear
