涉毛泽东言论引中国抵制，姆巴佩与皇马致歉且西甲遭停播Mbappé and Real Madrid Apologize Over Mao Remarks as China Halts La Liga Broadcasts
皇家马德里前锋基利安·姆巴佩因在法国访谈节目中涉及毛泽东的言论引发中国舆论批评，随后于2026年10月27日发表多语种声明致歉，承认自身言论欠考虑并伤害了中国人民。皇家马德里俱乐部与西班牙足球甲级联赛随后相继发布声明，就言论造成的冒犯向中国球迷与公众致歉。中国外交部发言人郭嘉昆在10月28日的例行记者会上回应称，中方认真对待当事人的道歉；中国足球协会则已向皇家马德里提出严正抗议。 该事件迅速波及体育转播与商业代言领域。中央广播电视总台宣布暂停西甲联赛的转播，东鹏饮料、蒙牛和妙可蓝多等多家中国企业相继宣布终止与姆巴佩的合作代言，迪奥和宇舶等国际品牌也删除了相关社交媒体内容。与此同时，姆巴佩在中国的主流社交账号受到限制，国内媒体在报道抵制行动时则普遍隐去其言论的具体细节。
Real Madrid forward Kylian Mbappé issued a public apology in French, Chinese, and English after remarks he made concerning former Chinese leader Mao Zedong on a French talk show sparked widespread outrage in China. Mbappé described his comments as ill-judged and acknowledged that they hurt people in China and across Chinese communities worldwide. Both Spain's La Liga and Real Madrid subsequently released official statements expressing deep regret and apologising for any offence caused. At a regular briefing on 28 October 2026, Chinese foreign ministry spokesperson Guo Jiakun stated that Beijing takes the player's apology seriously, while the Chinese Football Association lodged a stern protest with Real Madrid. The controversy prompted immediate commercial and broadcast penalties across China. State broadcaster China Media Group suspended television coverage of La Liga, and major Chinese brands including Dongpeng, Mengniu, and Milkground terminated their endorsement partnerships with the French forward. In addition, Mbappé's domestic social media accounts faced platform restrictions, while Chinese media reporting on the fallout refrained from detailing the specific comments that prompted the reaction.
01视频言论引发争议与多方公开致歉Video Remarks Spark Backlash and Successive Apologies
这一舆论波澜始于法国访谈节目《The Bridge》中一段现已被下架的视频片段。在这段谈话中，姆巴佩谈到一张流传于网络上的趣味合成图，图中他的面部被拼接在毛泽东的身体上。姆巴佩将对方形容为“某个中国独裁者”，并提及自己在巴黎圣日耳曼效力期间因被视作拥有巨大队内话语权而获得“独裁者”绰号的背景。该视频在网络上迅速传开，因触及中国社会对历史领袖人物评价的敏感红线，随即在中国社交平台引发强烈批评。
The controversy stemmed from an interview clip on the French show The Bridge, which has since been removed. In the footage, Mbappé discussed finding amusement in an internet meme featuring his face digitally superimposed onto the body of former Chinese leader Mao Zedong. Mbappé referred to Mao as "some guy, think he's a Chinese dictator," referencing his own nickname, "the dictator," which originated during his tenure at Paris Saint-Germain as a satirical nod to his perceived influence within the club. The clip spread across social media networks, triggering immediate outrage among Chinese internet users over the mocking of a sensitive political figure.
面对舆论压力，这位27岁的法国国家队队长于10月27日以法文、中文和英文发表公开声明，承认自身评论欠缺周全考虑，并表示意识到这些言论伤害了中国及全球华人社区的人民，向所有感到被冒犯的群体表达歉意。西甲联盟亦于周二发表声明，对姆巴佩的言辞给中国球迷带来的冒犯深表遗憾。皇家马德里俱乐部随后在周三跟进表态，向中国人民公开致歉，并明确表示俱乐部支持姆巴佩本人的致歉声明及其对中国人民所表达的尊重。
The 27-year-old French forward issued a formal apology on Tuesday in French, Chinese, and English, acknowledging that his remark was ill-judged and had hurt people across China and global Chinese communities. Spain's La Liga released an official statement on Tuesday expressing deep regret over the offence Mbappé's comments caused to Chinese football supporters. Real Madrid followed with an official statement on Wednesday, offering its apologies to the Chinese people, confirming that the club joined in the player's public apology, and underscoring Mbappé's stated regret and respect for China.
02官方回应与中国足协交涉Official Responses and Chinese Football Association Protest
在事件引发广泛讨论后，中国官方机构与管理部门迅速作出了正式回应。在10月28日举行的中国外交部例行记者会上，发言人郭嘉昆针对此事回答提问时表示，中方认真对待当事人的道歉，显示出官方对涉事球员迅速公开表态的知悉与审视态度。
Chinese authorities and sporting bodies moved swiftly to address the fallout from the comments. During a regular press briefing on Wednesday, 28 October 2026, Chinese foreign ministry spokesperson Guo Jiakun addressed questions regarding the forward's statement, remarking that Beijing takes the apology made by the individual concerned seriously, acknowledging the player's prompt multilingual submission.
体育管理层面亦采取了直接的交涉行动。中国足球协会正式向姆巴佩所属的皇家马德里俱乐部提出了严正抗议。与此同时，中国官方媒体对事件展开了严肃批评。官方媒体《环球时报》在发表的社论中提出批评，直言不难看出俱乐部长期以来对此类行为的纵容态度，为姆巴佩此次发表冒犯性言论提供了土壤，将问责焦点延伸至球队的日常管理与约束机制。
Institutional actions also expanded into sporting administration and state-backed media commentary. The Chinese Football Association lodged a formal, stern protest directly with Real Madrid over the incident. Concurrently, state-run newspaper Global Times published an editorial taking aim at the Spanish club's internal oversight, asserting that it was not difficult to see how the club's longstanding tolerance of such conduct contributed to Mbappé's latest offensive remarks.
03转播停播与商业代言解约潮Broadcast Suspension and Corporate Fallout
主管中国中央电视台的中央广播电视总台正式作出决定，暂停转播仅次于英格兰足球超级联赛的世界第二富裕足球联赛西甲联赛。该停播决定直接切断了西甲赛事在国家级电视平台的呈现渠道，使涉事球员言论带来的冲击直接扩散至整个联赛在华传播层面。
State broadcaster China Media Group, which oversees public television network CCTV, announced a formal decision to suspend all television broadcasts of Spain's La Liga, the world's second-richest football competition behind England's Premier League. The broadcast blackout directly severed the Spanish league's coverage across China's primary state television networks, extending the fallout from the player's comments to the entire sporting competition.
商业代言领域随之出现解约动向。中国饮料企业东鹏饮料在10月27日宣布解除与姆巴佩的合作关系，该品牌曾在今年世界杯期间投放包含姆巴佩人工智能生成图像的广告宣传。与此同时，两家乳制品企业蒙牛与妙可蓝多亦确认终止与该球员的代言协议。
Commercial partnerships suffered immediate damage as domestic sponsors terminated active deals. Chinese beverage company Dongpeng, which had aired advertisements featuring artificial intelligence-generated images of Mbappé during this year's World Cup, announced on Tuesday that it scrapped its partnership with the forward. Dairy producers Mengniu and Milkground took identical action, each confirming the cancellation of their promotional agreements with the footballer.
除本土赞助商迅速切割之外，部分国际奢侈品牌也在中国市场调整了宣传展示。迪奥和宇舶等全球品牌在微博平台上清除了与姆巴佩相关的内容，经法新社在两大品牌微博主页检索其官方中文译名，均未显示任何对应检索结果。
International luxury labels also altered their presence on domestic social channels amid the controversy. Global brands including Dior and Hublot removed Mbappé-related material from their official Weibo accounts, with an AFP search for the forward's Chinese name on their corporate pages yielding no remaining results across either platform.
04社交平台限制与媒体报道审查边界Social Media Bans and Selective Domestic Reporting
在转播与代言相继受挫的同时，姆巴佩在中国各大网络平台的个人账号遭遇系统性限制。拥有超过100万关注者的小红书应用冻结了其账号。微博平台对姆巴佩的账号实施了禁止被关注的处置，并在页面展示通知，说明该用户因违反法律法规或《微博社区公约》已被禁止关注。此外，姆巴佩在访谈中涉及毛泽东的原始言论并未被转发，在受到严格管理的网络环境中遭到彻底清除。
Alongside commercial terminations and television blackouts, Mbappé's domestic social channels faced direct enforcement actions on Chinese platforms. The lifestyle and social networking app Xiaohongshu froze the forward's profile, where he commanded a following of more than one million users. A similar restriction took effect on Weibo, where the platform disabled new follows and displayed an automated notice stating that the user had been banned from following due to violations of applicable laws or the Weibo Community Convention. The underlying footage and the player's direct remarks concerning Mao were not circulated on the network or were systematically scrubbed from public feeds.
与海量抗议相呼应的是，中国国内媒体和垂直社区在报道该事件时对具体事实细节采取了选择性回避。足球资讯平台懂球帝发布谴责声明指责其言论不当，但以言辞冒犯中国和中国人民为由明确拒绝提供翻译。大量媒体报道聚焦于解约风潮、中国足协抗议以及截至周三上午相关致歉话题突破6亿次的阅读量，却并未完整说明争议言论内容，导致不少无法使用翻墙工具的网络用户公开询问球员究竟发表了何种言词。
While boycott demands dominated online spaces, domestic sports services and state outlets reporting on the affair generally omitted the precise phrasing that prompted the response. Football community app Dongqiudi issued an early statement condemning Mbappé's inappropriate remarks, yet informed readers that it would not translate the comments because they were offensive to China and its people. Although discussions surrounding the player's apology garnered more than 600 million hashtag views by Wednesday morning, the widespread avoidance of Mbappé's exact words left domestic web users without virtual private networks asking online what the Real Madrid forward had actually said.
