苹果发布全新“Siri AI”并深度整合人工智能Apple Unveils Revamped 'Siri AI' with Deep Artificial Intelligence Integration

在本次开发者大会上，苹果公司正式宣布将旗下长期使用的虚拟助手Siri更名为“Siri AI”，并为其注入了全新的生成式人工智能功能。苹果高管在主题演讲视频中演示了该助手的多项日常应用场景，包括查找音乐会日期、选购背包以及规划足球观赛派对等。苹果公司负责Siri工程的副总裁迈克·罗克韦尔（Mike Rockwell）表示，全新升级的Siri AI将能够调用设备内部数据和公开网络等广泛的信息源来回答问题并执行任务，从而成为一个能力显著提升的助手，帮助用户获取所需并完成更多工作。

At the developers conference, Apple announced it is overhauling its long-standing virtual assistant by adding generative artificial intelligence features and officially renaming it "Siri AI." During the keynote presentation, company executives demonstrated the virtual assistant performing various everyday tasks, such as looking up concert dates, shopping for a backpack, and planning a soccer watch party. Mike Rockwell, Apple’s vice president in charge of Siri engineering, stated in a keynote video that Siri AI will draw on a wide array of information sources, including personal data stored directly on the device as well as the open web, to answer user questions and accomplish tasks more effectively.

此次重塑是自苹果于2010年收购该语音助手并在次年将其整合至设备以来规模最大的一次改版。升级后的Siri AI在功能形态上将更接近ChatGPT或Google Gemini等现代AI聊天机器人，而不再仅仅是一个单纯依赖网络搜索的问答工具。此外，新版Siri不仅能跨苹果的多款产品和应用程序协同工作，还将推出一款类似于OpenAI和Anthropic为其AI助手所提供的全新独立应用程序，从而在技术层面与行业主流的AI工具展开更为直接的竞争。

This overhaul represents the most significant revamp of Siri since Apple acquired the voice-enabled assistant in 2010 and integrated it into its devices in 2011. The updated Siri AI will function more like modern AI chatbots such as ChatGPT or Google Gemini, moving away from a traditional question-and-answer tool that merely pulls information from the web. The new version of Siri is designed to work seamlessly across other Apple products and applications, and it will also feature a dedicated new app similar to the interfaces offered by rivals like OpenAI and Anthropic.

在本次大会上，苹果公司披露了其整体人工智能战略，其中包括与谷歌合作使用Gemini模型的计划。这一合作在今年1月首次公布时曾获得投资者和分析师的认可，近期也帮助苹果股价逼近历史高点。苹果试图通过将外部先进模型与自身生态相结合，来弥补此前在人工智能领域落后于竞争对手的局面。

At the conference, Apple disclosed details of its broader artificial intelligence strategy, which includes a partnership to use Google's Gemini models. This collaboration, initially announced in January, previously received approval from investors and analysts, helping Apple's stock price near record highs in recent weeks. By combining external models with its own ecosystem, Apple aims to address criticisms of falling behind other technology giants in the AI race.

针对外界对苹果在AI领域动作迟缓的质疑，苹果软件设计高级副总裁克雷格·费德里吉在会上为公司的路线进行了辩护。他指出，一些竞争对手似乎在盲目追逐技术，而没有明确考虑到这些技术最终要服务的人群。费德里吉强调，苹果的AI开发专注于实用性以及对用户隐私的保护，坚信真正有帮助的人工智能必须以用户及其需求为中心。这种对隐私承诺的坚守，正是苹果旨在将自身与行业竞争对手区分开来的核心战略。

Craig Federighi, Apple's senior vice president for software design, defended the company's development path against concerns over repeated delays. He argued that some competitors appear to be racing forward, pursuing technology for its own sake without clear regard for the people it is meant to serve. Federighi emphasized that Apple's approach focuses on utility and protecting user privacy, asserting that truly helpful AI must be centered around users and their specific needs. This commitment to privacy serves as Apple's primary method to differentiate itself from competitors.

本次开发者大会是65岁的蒂姆·库克作为苹果首席执行官主持的最后一届WWDC。库克计划于今年9月正式卸任，结束他长达15年的掌舵生涯。在大会开幕时，库克迎来了全场起立鼓掌，他还向现场用手机录像的开发者们开玩笑说：“我以前从未见过这么多iPhone。”在主题演讲视频的尾声，这位即将离任的首席执行官也向观众留下了他的告别寄语。

This developers conference marks the final WWDC keynote for the 65-year-old Tim Cook as Apple's chief executive. Cook is scheduled to officially step down in September, concluding a 15-year tenure at the helm of the Silicon Valley giant. The conference commenced with Cook receiving a standing ovation from the audience, prompting him to joke to the crowd of developers filming him, "I’ve never seen so many iPhones before." At the end of the keynote video, the outgoing chief executive also shared a farewell message with the audience.

在库克执掌苹果的15年里，该公司成长为全球最具盈利能力的上市公司之一。库克卸任后，其职位将由约翰·特努斯接任。特努斯此前一直是WWDC上的重要人物，但在周一上午的公司主旨演讲中，他并未发表讲话。这次大会不仅展示了苹果最新的软件系统，也代表着这家科技巨头即将迎来领导层的正式交接。

Under Cook's leadership over the past 15 years, Apple grew to become one of the most profitable publicly traded companies on Earth. Following his departure in September, Cook will be succeeded by John Ternus. While Ternus has been a prominent and major presence at previous WWDC events, he did not speak during the company's main keynote address on Monday morning. The transition represents a significant leadership milestone for Apple as it enters its next chapter.

尽管苹果公司在本次大会上展示了多项重磅更新，但市场反应相对冷淡，发布会后苹果股价下跌了近2%。分析人士指出，虽然这些人工智能升级举措具备发展潜力，但它们能否真正赢得消费者的青睐，仍需等待这些功能在今年晚些时候正式向公众开放后才能见分晓。投资者和市场目前仍持观望态度，等待实际的用户反馈和市场检验。

Despite the major announcements at the conference, the market reacted with caution as Apple's stock price fell nearly 2% following the keynote. Industry analysts noted that while the newly introduced artificial intelligence upgrades possess significant potential, whether they will become a genuine hit with consumers remains to be seen. The true impact of these changes will only become clear once the software updates are made available to the general public later this year.

除了备受瞩目的AI升级外，苹果还在会上推出了一系列全新的信任与安全功能，旨在帮助儿童在安全的环境下使用苹果产品。根据苹果官方介绍，这些新软件功能预计将在今年秋季随新一代硬件设备一同正式推出。届时，用户将在新版iPhone、iPad、Mac电脑以及Apple Watch等全系列设备上体验到这些系统层面的全面更新。

In addition to the AI developments, Apple introduced a new suite of trust and safety features specifically designed to keep children safer when using its devices. These newly unveiled software updates, which span across iPhones, iPads, Mac computers, and Apple Watches, are scheduled to officially launch alongside Apple's new hardware releases in the fall.