特朗普宣布奥迪拟投超40亿美元在佐治亚州建厂并力挺关税政策Trump Touts $4 Billion Audi Georgia Plant Plan as He Defends Tariffs
美国总统唐纳德·特朗普于2026年10月24日在佐治亚州佩里举行的竞选集会上宣布,大众汽车旗下豪华品牌奥迪计划投资40亿至42亿美元,在佐治亚州建设其在美首座组装工厂。奥迪方面证实,该工厂计划于明年开工,定于2030年代初投产,设计年产能达20万辆大型豪华运动型多用途汽车(SUV),预计将创造约4,500个就业岗位。特朗普在现场为其关税政策辩护,声称关税使美国更富裕,并强调若无关税施压奥迪就不会赴美建厂。然而,奥迪此前因美国征收进口关税在去年蒙受了12亿欧元(约合14亿美元)的损失,其在美销量今年下滑了16%。随着11月3日美国中期选举临近,佐治亚州面临竞争激烈的参议员与州长选战,特朗普正试图借重大制造业投资项目提振共和党在关键摇摆选区的选情,但生活成本上升、通胀压力以及伊朗战争推高能源价格的现状,仍在持续影响当地选民情绪。
U.S. President Donald Trump announced at a campaign rally in Perry, Georgia, on Saturday that Volkswagen premium brand Audi plans to invest $4 billion to $4.2 billion to construct its first assembly plant in the United States. Audi confirmed that the Georgia facility will break ground next year and begin production in the early 2030s, targeting an annual capacity of 200,000 premium sport utility vehicles and creating approximately 4,500 jobs. Trump defended his trade policy at the rally, asserting that tariffs made the nation richer and insisting Audi would not have made the investment without them. The announcement comes after Audi absorbed a 1.2 billion euro ($1.4 billion) hit from U.S. tariffs last year and registered a 16% decline in U.S. vehicle sales in 2026. With the November 3 midterm elections approaching, Trump is leveraging the manufacturing announcement to bolster Republican candidates in competitive Georgia races for the U.S. Senate and governor's office, even as voters confront high living costs, inflation, and energy price increases driven by the war in Iran.

01集会现场宣布:奥迪在美首座组装厂投资计划Rally Announcement: Audi's Planned First U.S. Assembly Plant
在佐治亚州佩里的集会现场,特朗普向人群宣布大众汽车旗下奥迪已同意在该州建设新工厂,并称年产20万辆汽车的目标十分惊人,称其为现代美国汽车工业史上规模最大的单笔投资。奥迪在发布的新闻稿中确认,这座斥资约40亿至42亿美元的工厂预计将创造约4,500个工作岗位,工程定于明年动工,整车生产将于2030年代初启动。
Speaking to attendees in Perry, Georgia, Donald Trump stated that Volkswagen had agreed to build a new plant for Audi in the state, calling the planned output of 200,000 cars a year an incredible figure and describing the project as modern American automotive history's single largest investment. Audi confirmed in a press release that the $4 billion to $4.2 billion facility is projected to create approximately 4,500 jobs, with construction scheduled to break ground next year and vehicle production slated to commence in the early 2030s.
出席集会的奥迪管理董事会主席兼首席执行官格诺特·多尔纳在发言中证实,公司打算把旗下体型最大且最顶级的豪华SUV车型带到佐治亚州梅肯周边进行本地化生产。多尔纳表示,奥迪选择进行这项长期投资,是因为公司对美国市场抱有信心。集会现场外还停放了一辆悬挂汽车制造商专属车牌的金色奥迪汽车。
Appearing at the event, Audi Chief Executive Officer and Management Board Chairman Gernot Doellner stated that the automaker plans to bring its largest, most premium SUV models to production near Macon, Georgia. Doellner emphasized that Audi is undertaking this long-term commitment because the company believes in the American market. Outside the campaign rally venue, a gold Audi displaying manufacturer license plates was parked near the gathered crowd.
02产能与车型规划:佐治亚SUV新厂与南卡拓展Production and Model Footprint: Georgia SUVs and South Carolina Expansion
一名参与谈判的美国官员透露,佐治亚州新工厂预计将主要负责组装奥迪旗下的Q7、Q8以及Q9三款豪华SUV车型。该生产布局旨在把该品牌规模最大、定位最高端的产品线直接放在美国本土制造,从而改变此前该品牌供应美国市场的车辆全部依赖从欧洲或墨西哥进口的模式。
The new Georgia manufacturing plant is expected to assemble Audi's Q7, Q8, and Q9 luxury SUVs, according to a U.S. official familiar with the negotiations. The model footprint targets placing the German brand's largest and most premium utility vehicles directly onto American assembly lines, shifting away from a logistical structure where Audi imports all vehicles sold in the United States from manufacturing sites in Europe or Mexico.
除佐治亚州的投资外,该名美国官员还披露,大众汽车计划在邻近的南卡罗来纳州布莱斯伍德追加每年2.5万辆的汽车装配产能。大众汽车正在该地为其越野品牌Scout Motors建设一座造价20亿美元的制造工厂,具体安排生产的车型目前尚未最终确定。该官员补充称,在南卡罗来纳州规划生产的部分车辆目前仍在欧洲本土制造,未来在美完成组装后将用于向海外市场出口。
Beyond the Georgia facility, Volkswagen plans to add 25,000 vehicles per year of assembly capacity in neighboring South Carolina, the U.S. official said. Volkswagen will assemble those vehicles at a $2 billion plant currently under construction in Blythewood, near Columbia, for its off-road brand, Scout Motors, with the specific model yet to be determined. The official added that some of the vehicles designated for the South Carolina site are presently manufactured in Europe and will be slated for export abroad once local production begins.
03关税驱动争议与汽车业在美投资现状Tariff Pressures and the Broader Auto Industry Context
奥迪全球总销量已连续两年下滑,2026年上半年在激烈的中国市场竞争与美国关税冲击下再降7%,其在德国西南部内卡苏尔姆的工厂被列入2030年后可能关闭的四家大众本土工厂名单。批评人士指出,关税推高了整车售价,贸易政策的不确定性也延缓了部分车企投资。然而,俄亥俄州共和党参议员伯尼·莫雷诺坚称,若没有关税政策、常识性监管以及取消加州单独制定燃油经济性标准的权力,奥迪建厂绝不可能发生,该投资将使奥迪所有SUV车型专供在美生产。
Audi's global deliveries have declined for two consecutive years, dropping another 7% in the first half of 2026 under the weight of intense competition in China and American tariff burdens. The company's plant in Neckarsulm in southwestern Germany is among four Volkswagen domestic factories that could face closure after 2030. While trade critics argue that tariffs have raised vehicle prices and that policy uncertainty has delayed automaker projects, Ohio Republican Senator Bernie Moreno maintained that the Georgia factory would never have happened without tariffs, common sense regulations, and the elimination of California's authority to set fuel economy standards, noting the commitment will enable Audi to assemble all of its SUVs exclusively in the United States.
除奥迪外,其他跨国汽车制造商也在权衡在美投资与贸易协定前景。日本丰田汽车于7月宣布斥资36亿美元扩建德克萨斯州圣安东尼奥工厂,计划于2030年竣工并创造2,000个工作岗位,将部分皮卡生产由墨西哥迁往美国。本田汽车正考虑在美新建整车组装厂,但警告称唯有美墨加协定(USMCA)获得延长才会落地。韩国现代汽车去年亦表示,若获得关于美墨加协定的明确政策预期,将立即释放超过200亿美元的新增在美投资。
Audi's decision aligns with a broader pattern of automotive manufacturing adjustments driven by trade policy and the future of the United States-Mexico-Canada Agreement. In July, Japan's Toyota Motor announced a $3.6 billion plan to add a 2.5-million-square-foot truck assembly facility at its campus in San Antonio, Texas, shifting some truck output from Mexico to the United States by 2030 while generating 2,000 jobs. Meanwhile, Honda Motor has weighed constructing a U.S. assembly facility but cautioned that such action hinges on the extension of the USMCA pact. Last year, South Korea's Hyundai similarly declared that clarity regarding the trade treaty would immediately unlock more than $20 billion in fresh American investments.
04中期选举考量:佐治亚摇摆选情与经济选民情绪Midterm Dynamics: Georgia Battleground and Economic Headwinds
在距离11月3日中期选举不到两周的时刻,特朗普频繁前往各地造势,此次佩里之行是他连续第二周造访佐治亚州。佐治亚州目前正经历激烈的参议员与州长选战,共和党人正试图夺回由民主党籍参议员乔恩·奥索夫占据的席位。然而,民调均值显示奥索夫领先共和党候选人迈克·柯林斯众议员超过八个百分点,库克政治报告也将该席位归类为“可能归民主党”,令柯林斯在这个传统保守州陷入苦战。
With less than two weeks remaining until the November 3 midterm elections, Donald Trump has maintained a near-daily travel schedule, marking his second visit to Georgia in two weeks. The state features competitive contests for both the U.S. Senate and the governor's office, where Republicans seek to flip the seat held by Democratic Senator Jon Ossoff. However, Republican candidate Representative Mike Collins faces an uphill contest in the historically conservative state, with RealClearPolitics polling averages placing Ossoff ahead by more than eight percentage points and the nonpartisan Cook Political Report rating the race as likely Democrat.
全美选情环境同样让共和党承压,特朗普的支持率处于历史低位。尽管他试图借助海外车企的巨额制造业投资承诺来带动选民信心,但选民更为关注的是生活成本飙升以及工资增长迟缓。此外,正在持续的伊朗战争大幅推高了能源价格,令普通家庭预算压力加剧。全美多项民调预测民主党可能重掌众议院,而共和党不仅在佐治亚州面临挑战,还在得克萨斯州和俄亥俄州等防线展开防守。
The electoral dynamics in Georgia mirror broader challenges confronting Republicans nationally, accompanied by historically low approval ratings for Trump. Campaign efforts to promote major automotive manufacturing promises have struggled to resonate among voters concerned primarily with elevated living costs and stagnant wage growth. At the same time, the ongoing war in Iran has driven up energy prices, adding direct financial strain to household budgets. While national forecasts project Democrats could regain control of the House of Representatives, Republicans also find themselves playing defense in unexpected Senate battlegrounds such as Texas and Ohio.



