露露乐蒙长城瑜伽活动因使用疑似日本太鼓引发抵制并公开道歉Lululemon Apologizes After Great Wall Yoga Event Sparks Backlash Over Japanese Drum

加拿大运动品牌露露乐蒙于2026年5月30日在万里长城举办了一场大型瑜伽节活动。根据该公司此前发布的宣传材料，这场活动被定位为推广中国文化与健康生活方式的盛会。活动当天，超过2000名嘉宾在这一中国标志性历史遗迹的古老石阶上铺开瑜伽垫，在阳光下共同练习瑜伽。然而，这场原本旨在建立品牌良好形象的公关活动，很快因现场使用的一面鼓而陷入了舆论风暴。

On May 30, 2026, Canadian activewear brand Lululemon hosted a large-scale yoga festival on the Great Wall of China. Billed as a promotional campaign to celebrate Chinese culture and wellness, the event saw more than 2,000 guests lay down their mats on the ancient stone of the country's most iconic historical landmark to practice yoga under the sun. However, what was designed as a high-profile brand-building event quickly deteriorated into a public relations crisis due to a musical instrument featured in the performance.

在活动现场的表演中，现场嘉宾与鼓乐团共同演奏了一面最初被宣传为中国传统鼓的乐器。但随后，社交媒体用户和专业音乐人纷纷对这面鼓的来源提出质疑，指出其外形和特征更接近于日本太鼓。这一发现迅速在中国社交媒体上引发了强烈的抵制浪潮。舆论指出，在长城这一具有深厚历史象征意义的地点使用疑似日本传统乐器，伤害了本土消费者的感情，从而使该品牌陷入了严重的舆论危机。

During the festival, a drum troupe performed on an instrument that organizers initially described as a traditional Chinese drum. The provenance of the drum was quickly challenged by social media users and musicians, who pointed out that the instrument closely resembled a Japanese Taiko drum instead. This discovery triggered a swift and intense online backlash among Chinese consumers, who criticized the use of a Japanese cultural symbol at a highly sensitive historical site like the Great Wall.

面对中国消费者的强烈抵制，露露乐蒙迅速采取了应对措施。该公司删除了与该长城瑜伽节活动相关的全部宣传活动内容，并撤回了此前发布的新闻稿。随后，这家加拿大运动品牌发表了公开道歉，承认在活动策划和执行过程中存在疏漏。

In response to the mounting backlash from Chinese consumers, Lululemon moved quickly to mitigate the fallout. The Canadian activewear brand scrubbed the marketing campaign from its promotional channels and deleted its previously issued press release regarding the Great Wall yoga festival.

露露乐蒙在声明中明确表示，公司“应该更加谨慎和周详”，以此回应公众对其在文化敏感性问题上把关不严的批评。通过迅速下架相关宣传材料并进行公开表态，该品牌试图平息由这起涉及日本传统乐器的争议事件所引发的广泛舆论危机。这一举措反映出跨国品牌在面对中国市场高度敏感的文化与历史议题时，不得不采取极为迅速且谨慎的危机公关手段。

Following the removal of these promotional materials, the company issued a public apology to address the controversy. In its official statement, Lululemon acknowledged the lapse in its event planning and execution, stating that the brand "should have been more cautious and thorough" in its preparations. By taking down the campaign and issuing the apology, the company sought to contain the public relations crisis triggered by the controversial drum. The swift response demonstrates the pressure on multinational corporations to manage cultural sensitivities carefully in the Chinese market.

根据露露乐蒙此前发布的宣传材料，这场在长城上举办的瑜伽节活动旨在推广中国文化与健康生活方式。活动当天，2000多名嘉宾在阳光下，将瑜伽垫铺在这一中国标志性历史遗迹的古老石阶上，共同参与了瑜伽练习。

According to Lululemon's now-deleted press release, the yoga festival on the Great Wall was billed as an event promoting Chinese culture and wellness. During the event, more than 2,000 guests laid down their yoga mats on the ancient stone of the country's most iconic historical landmark to practice yoga under the sun.

中国知名演员朱一龙作为重要嘉宾出席了该活动。朱一龙因主演《镇魂》（Guardian）、《知否知否应是绿肥红瘦》（The Story of Minglan）和《人生大事》（Lighting Up the Stars）等热门影视作品而为人熟知。据《环球时报》报道，在活动现场，朱一龙加入了一个鼓乐团，共同演奏了那面最初被描述为中国传统鼓的乐器，而这一表演环节随后成为了舆论争议的焦点。

A prominent guest at the festival was Chinese actor Zhu Yilong, who is widely known for his roles in popular movies and television shows such as "Guardian," "The Story of Minglan," and "Lighting Up the Stars." According to a report by the Chinese state-run tabloid Global Times, Zhu joined a drum troupe during the festival to perform on the instrument that organizers initially described as a traditional Chinese drum, a segment that later became the center of the online controversy.

此次争议凸显了跨国品牌在中国市场运营时所面临的严峻文化敏感性审查。随着中国国内民族主义情绪的上升，西方品牌在处理涉及国家历史与文化象征的推广活动时，正受到消费者越来越严格的审视。在这一背景下，任何被认为不尊重或混淆本土文化符号的行为，都极易迅速演变成严重的品牌声誉危机。

The controversy highlights the intense scrutiny Western brands face over cultural sensitivity in China. As nationalism rises in the country, multinational corporations face heightened reputational and commercial risks when executing high-profile promotional events that touch upon cultural and historical symbols. Any perceived misstep regarding national heritage can quickly trigger consumer backlash.

对于露露乐蒙而言，中国市场具有极其重要的战略意义。根据相关财务数据，2025年中国市场贡献了该品牌集团总收入的16%。由于中国市场在公司全球版图中占据如此高的业绩份额，任何重大的品牌形象受损都可能对其商业表现产生直接影响，这也解释了为何该品牌在面对此次长城鼓乐争议时，选择迅速下架宣传并公开致歉。

For Lululemon, maintaining a positive brand image in China is critical due to the market's immense financial importance. In 2025, China accounted for 16% of the Canadian activewear brand's total group revenue. With such a significant portion of its global business tied to Chinese consumers, the company remains highly vulnerable to local public relations crises, necessitating swift corrective actions like the apology issued after the Great Wall event.